Yes We Can… Advertise

October 13, 2011

Yes We Can Dothan's Advertising Campaign

“Yes We Can! Dothan” is a community driven group working toward helping make better schools for a better Dothan. They want to help our community realize how important our public school system is to our city. Also, they want people to know about the many good things which have happened in Dothan City Schools. They are excited to partner with Durden Outdoor to share the good news about Dothan City Schools.

YWCD uses a combination of Durden’s Rotary Posters and Digital Billboards to spread the word about what great things that are happening with our schools. The initial phase with their advertising approach was to use the Durden Outdoor 4 Week Rotary Posters.  Yes We Can-Dothan received a new billboard location every 4 Weeks and really nailed down there brand by sticking with the same design for 3 months. Now on their fourth month they are starting to showcase a different design each month. By using a total of 2 billboards per month they were able to capture a large section of the Dothan market.

Yes we can Dothan also rotates among our digital boards each month. They are on Justice Park – a tri-sided digital billboard display– and 84 RHR, a digital display located at the busy intersection of Main Street and Ross Clark Circle. They also appear on 84LHR & 231S, and then swap to the Westgate Parkway & Ross Clark Circle Digital Billboards.

If you would like to speak with one of our marketing professionals about getting your campaign started, please contact us today.  We will be happy to assist with any questions or concerns you may have.

If you would like more information about Yes We Can and their educational  movement, please visit their web site at www.yeswecandothan.com.