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Written by Amy Maddox
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Thursday, 02 October 2008 |
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I have heard people often say that motivation doesn’t last. Well neither does taking a bath, that’s why we at Durden, recommend it daily. The highly motivated sales team at Durden Outdoor strives to achieve the highest quality of customer service from the sale to after-sales service. One of the largest factors that is overlooked by many outdoor companies is after-sales service. Below is a few ways that we pride ourselves on ensuring customer satisfaction after the sale: Ø The deal does not end when the contract is signed. It has just begun. It is our goal to brand your image and increase your revenue.
Ø The customer deserves our best, regardless of the time of day, day of the week, or month of the year. Each individual on our sales team is available at any time to speak with a customer and address their concerns.
Ø We say what we will do and do what we say we will. We follow through with our promises, honor our commitments, and keep our customers informed of progress.
Ø We care and appreciate our customers business. Our customer’s image is very important to us and we are grateful to have the opportunity to help promote our customer’s image. |
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Last Updated ( Monday, 06 October 2008 )
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Written by Administrator
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Tuesday, 30 September 2008 |
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S ure, everyone knows Earl.... But what about the rest of the Durden crew? Log on each week as Christie, Jen and Val take you on a wild ride through the crazy world of Durden Outdoor. From yesterday's gossip, to today's hot topics, we will give you the facts and hold nothing back! Tune in next week for "Save the Drama for Your Mama"..... |
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Last Updated ( Wednesday, 01 October 2008 )
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Written by Administrator
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Thursday, 25 September 2008 |
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In today's real estate market, how does one agency separate themself from the competition? Gwen Gilley with COLDWELL BANKER in Enterprise sought the help of the Image Department at DURDEN OUTDOOR . “When creating a campaign or a distinct look for any of our clients our theory is simplicity, consistency & just a pinch of creativity” says Creative Director Bill Durden . “When we get our clients to believe in this approach it is always the beginning of a successful Campaign”. After studying our client’s competitors branding we realized a few simple things: First of all, when selling a service (ie: real estate, attorneys, insurance, medical) people want to physically see who they will be working with. When using a picture, the pose, lighting, the angle & quality of the photograph is worth a 1,001 words. For this reason we always call on our exclusive photo expert Mark Broadway for the custom shoot. Once we went through the 275 pictures of Gwen and her broker Ricky Snellgrove we found the perfect shots! Now for the final touch….. By bucking the realtor trend of getting their pictures from GLAMOR SHOTS , we then attempted to break the 2ndmost popular trend in the Realty Business……the “FULL COLOR” glamour shot. Instead we chose to use a trendy blue monochrome approach. This would not only set them apart from every other realtor ad but also stay consistent with their brand's distinctive look. We suggested to the client that in all upcoming ads, their realtors have their pictures done in this same fashion. By doing this simple gesture they could have a trendy look and build a strong cohesive camapaign that they could carry through all of their print ads. Now that we’ve got some killer creative…….where should we place them in the market?? After learning from the client who their customer is, target market & budget we recommended 3 high traffic bulletins in the Enterprise Metro Area. These locations will be able to personally affect Enterprise locals, Ft. Rucker soldiers and contractors entering the city. |
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Last Updated ( Monday, 29 September 2008 )
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