Here at Durden we have had great client relationship with ENT Care in Dothan, AL for over 7 years. The goal of this campaign was to promote Physician's Hearing Center, a branch of ENT Care, using our Rotary Poster Program & Digital Display Network. For a billboard design to be successful, the imagery has to be concise, vivid, and stimulating. The client suggested using actual patient testimonials. They wanted DURDEN to take this idea and design an OUTDOOR/PRINT campaign for fall. Fantastic. Our Art Director and VP were thrilled with the idea.
First, we obtain the imagery. Mark Broadway, a long time friend and business partner, is our man for excellant photography. The image department at DURDEN setup a photoshoot involving 7 paitents. For any images to work on an outdoor billboard, that image must be bold, clear and stimulating. Using strong gestures and body language is extremely important in the shooting process. It's not hard to get a satisfied patient to simply talk about finally being able to hear again. It is another challenge entirely to get our subjects to use gestures that will convey the message nonverbally. Bill Durden did a great job "interviewing" the patients and encouraging them to use excited, energetic motions and facial expressions to get our main message across: "I can HEAR! Thank you Physician's Hearing!" After all is said and done, Mark got some amazing shots for us to develop a successful campaign for our friends over at Physician's Hearing. The final art is in production, so look forward to seeing this campaign in TV, print, internet and of course -- outdoor advertising medias in the Dothan,AL area soon!
The photoshoot:
The Final Art for Digital & Print:
Physician's Hearing offers free hearing test's and offers hearing aid's covered my most insurances.
Birthday month at Durden has arrived!! Pictured (L-R wearing black) Dollabill Durden, Laverne Holland, Christie Hamilton, Kelley Wriston, & Amy Kirkland celebrate another year of success. We enjoyed a delicious, but somewhat significantly altered cake that Nancy was kind enough to provide. Shoutout to Winn Dixie! Your cakes are the real deal.The photographer for the event was a hit too, standing on the table and making a real scene. Overall, it was quite a success and we look forward to more birthdays here at the sweetest outdoor advertising agency in the land!
Snakes, possums, wharf rats, and yellow jackets make every day exciting for the DURDEN OUTDOOR VEGETATION CREW. That’s right, we risk our lives on these semi annual vegetation clearings, JUST to ensure that our client’s image goes unobstructed! We are the only outdoor media company in the Wiregrass area that provides this free maintenance service in our eight county market. We also send out an email to notify our clients of the clearing around their billboard. It’s all apart of our continuing effort to improve our client’s image.
