Durden Outdoor

If you're from the Wiregrass area, I'm sure you're already familiar with the very successful EXPERIENCE NCCDOMES.com billboard campaign of a few months ago.  Well, the Northview Christian Church has joined forces with the Durden Team once again, resulting in a positive and "UPLIFTING" Christian message sent to your phone daily (for free).  The provider of these inspirational messages will be from the remarkable Pastor Hart Ramsey.  He is well known in several countries for his original and enlightening quotes.  The church will promote this new idea on their in-house video screens, newsletter, Sunday TV programs, and website.  Be sure to check it out by texting "UPLIFT" to 78247!

The Text Tag is a new advanced campaign upgrade offered by Durden Outdoor.  Ask your rep or e-mail us to see how we can incorporate this new opportunity into your next Durden Outdoor Campaign.

Laura Talarczyk, Broker for ERA American Dream Real Estate in Enterprise, AL, has been promoting their new real estate office for the past 8 months with a Rotary Poster Campaign.  She keeps one board rotating throughout the Enterprise Market and changes the message at least once a quarter.  Check out what Laura had to say about working with Durden Outdoor Displays:

“I would like to thank the entire Durden Outdoor Family, especially Frankie Stone, the service we have received since becoming a customer of Durden has been fantastic.  Most importantly we have been able to see significant increase in phone calls and traffic in our office with the service of our rotary billboards.  Thanks Guys!”

Laura Talarczyk, ABR, GRI, SRES

Broker

ERA American Dream Real Estate

You can have the same success that Laura has had.  Give us the opportunity to work for you and we promise that you will not be disappointed.

PROBLEM:

Crossroad Community Church, a young, Christian ministry based in Enterprise, Alabama, was looking for a way to grow their local congregation. A very tech oriented church, Crossroads Community was already utilizing a variety of online media including blogs, twitter, and facebook groups to reach out to potential members. Additionally, any message would serve as a general greeting to the Enterprise community.

SOLUTION:

After meeting with Durden Outdoor's Marketing Team to discuss the goals of the message, a campaign was created that would utilize the new Durden Digital Network in Enterprise as well a traditional bulletin targeting Ft. Rucker. Crossroads felt that the Digital Network really synchronized with their previous methods of engaging their community and quickly offered a blog article asking for suggestions for their first appearance on the Durden Outdoor Digital Cube. The results were immediate. The chatter generated on the blog was a fervent back and forth debate over the possibilities of a digital slogan that built up a fever pitch of internal anticipation. The Outdoor Campaign helped to grow a small church community into a fully branded institution. 

PROBLEM:

A burgeoning local web community needed a unique way to increase awareness and drive new membership. As a new social networking website, DothanVoice.com wanted to attract Dothan residents that were looking for a unique way to connect with friends online. The concern was insuring the ability to reach potential users that were not already online and to offer them an alternative way to make connections and build relationships online and close to home.

SOLUTION:

Durden Outdoor Display's award winning Image Department worked closely with DothanVoice.com to create a Rotary Poster Campaign that would saturate the Dothan market over the course of 12 weeks. The Image Department created a look geared towards turning heads and generating a brand awareness that was intended to increase web traffic and new user profiles. The results were clear. DothanVoice.com saw a 55% increase in membership compared to the previous three months prior to the Rotary Poster Campaign. Based on a new member poll, over 90% of the new members were generated from the billboard campaign. DothanVoice.com also saw a staggering 62% increase in web traffic as compared to the months prior to working with Durden's Image Department.