Durden Outdoor's varied team of professionals gives you an inside look at the Durden team!
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Written by Jessica Post
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Friday, 03 September 2010 |
Here at Durden we have had great client relationship with ENT Care in Dothan, AL for over 7 years. The goal of this campaign was to promote Physician's Hearing Center, a branch of ENT Care, using our Rotary Poster Program & Digital Display Network. For a billboard design to be successful, the imagery has to be concise, vivid, and stimulating. The client suggested using actual patient testimonials. They wanted DURDEN to take this idea and design an OUTDOOR/PRINT campaign for fall. Fantastic. Our Art Director and VP were thrilled with the idea.
First, we obtain the imagery. Mark Broadway, a long time friend and business partner, is our man for excellant photography. The image department at DURDEN setup a photoshoot involving 7 paitents. For any images to work on an outdoor billboard, that image must be bold, clear and stimulating. Using strong gestures and body language is extremely important in the shooting process. It's not hard to get a satisfied patient to simply talk about finally being able to hear again. It is another challenge entirely to get our subjects to use gestures that will convey the message nonverbally. Bill Durden did a great job "interviewing" the patients and encouraging them to use excited, energetic motions and facial expressions to get our main message across: "I can HEAR! Thank you Physician's Hearing!" After all is said and done, Mark got some amazing shots for us to develop a successful campaign for our friends over at Physician's Hearing. The final art is in production, so look forward to seeing this campaign in TV, print, internet and of course -- outdoor advertising medias in the Dothan,AL area soon!
The photoshoot:
The Final Art for Digital & Print:
Physician's Hearing offers free hearing test's and offers hearing aid's covered my most insurances.
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Written by Jessica Post
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Tuesday, 24 August 2010 |
Wednesday, August 17th
Birthday month at Durden has arrived!! Pictured (L-R wearing black) Dollabill Durden, Laverne Holland, Christie Hamilton, Kelley Wriston, & Amy Kirkland celebrate another year of success. We enjoyed a delicious, but somewhat significantly altered cake that Nancy was kind enough to provide. Shoutout to Winn Dixie! Your cakes are the real deal.The photographer for the event was a hit too, standing on the table and making a real scene. Overall, it was quite a success and we look forward to more birthdays here at the sweetest outdoor advertising agency in the land!
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Written by Amy Maddox
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Friday, 26 February 2010 |
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WHOOOOO! WHOOOO! MEET OSCAR THE OWL…. Durden Outdoor Displays’ Digital Network, like any other rapidly growing technology, requires day to day maintenance. An issue that we have seen in our digital displays is the attraction of various types of birds. Often times you will see birds perched on top of billboards simply minding their own business. However, once the birds get between the billboards, the damage that they can do to a digital billboard’s wiring is fatal. In attempt to keep birds away, we have purchased a new addition to the Durden family – Meet Oscar the Owl. You can find Oscar the Owl hovering over our digital displays scaring off his prey by simply having a presence. Oscar will also help protect our digital engineer, Jeshua Unger, from those unexpected attacks. The placement of Oscar along our Digital Network will efficiently cut down on time and costs. So, next time you are checking out a Durden Digital, take a look and see if Oscar the Owl is perched up high! |
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Written by Christie Hamilton
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Monday, 21 December 2009 |
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 Durden Outdoor Displays, Inc and Lake Point Resort have teamed up to award 12 lucky Durden Outdoor employees a Weekend Getaway at beautiful Lake Eufaula. The first drawing will be held March 1, 2010. Six lucky Star Employees, who meet the qualifications, will be chosen to win an awesome mini vacation at one of the most beautiful lakes in the world. The second drawing will be held on June 1, 2010. Stay Tuned for updated winners and photos. CONGRATULATIONS! Jeshua Unger is the first lucky winner of the Lake Point giveaway, courtesy of a surprise drawing at the Durden Christmas party! Thanks for all your hard work, Jesh! Enjoy your trip! |
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Written by Amy Maddox
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Thursday, 08 October 2009 |
October 1st kicked off breast cancer awareness month. Among many festivities here in wiregrass, Southeast Alabama Medical Center held its first annual PINK OUT day requesting that everyone wear pink in support of breast cancer awareness on October 1st. Showing our support, TEAM Durden Outdoor pinked out our own office to promote this great cause!
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