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Durden Outdoor offers a variety of different ways for companies to showcase themselves or their clients. A Rotary Poster program is one of the preferred methods used to penetrate the market and build strong brand saturation.
Posters are purchased in increments called showings. Poster showings provide a broad, simultaneous market reach that can achieve instant market saturation and high frequency where your customers live, work, and play. Posters are extremely powerful for launching new product campaigns, time sensitive promotions, seasonal and special events. A showing represents how much of a certain market you are reaching (for example, a #25 showing = 25% market reach). Posters are located on major roads and secondary arteries throughout southeast Alabama. Posters are a great way to advertise products, services, and events. Durden Outdoor's poster showings are typically up for 4 weeks minimum. Highly visible to vehicular traffic, these big, bold boards make a major impact. Demographic-specific locations bring your ad directly to your target audience. Achieve the dramatic impact of a Bulletin with many units strategically located to maximize your advertising objectives. A perfect media option for local and retail advertisers.
 
 
Target market capabilities - Posters can target a specific audience geographically and demographically. You can place the right message in the right place at the right time for the right audience. Posters can stimulate sales near point-of-purchase locations.
Creative design flexibility - Posters are digitally reproduced to provide beautiful photo-quality creative.
Dramatic impact with multiple exposures - Take a look around, posters are everywhere! Distributed widely throughout the market on primary and secondary arteries, posters provide complete and instant coverage by hitting the same demographic multiple times.
Low cost per thousand - A poster campaign is the most inexpensive form of advertising in terms of impressions per dollar. In comparison to other forms of media, a poster campaign provides 4X as many impressions per dollar than both radio and magazine, 8X as many impressions as TV and 11X as many as newspaper.
Instant market saturation - Poster showings provide broad, simulatneous market reach and high frequency where your customers work and live.
Posters are distributed widely throughout the market on primary and secondary arteries to provide complete and instantaneous coverage. Posters take advantage of the fact that 80 percent of the traffic travels on 20 percent of the roadways. UNIT-OF-SALE
Posters are sold in groups called "showings". Poster showings are sold according to Gross Rating Point (GRP) levels, which correlate to the percentage of the market an advertiser wishes to reach in one day. A #50 GRP showing, for example, will yield daily exposure opportunities equal to 50 percent of the population in a given area. FREQUENCY & REACH
An average #50 GRP showing builds to a frequency of about 15 times within 28 days. In addition, that same #50 GRP showing will reach more than 80 percent of a market within 28 days. CONTRACT PERIOD
Customarily sold on 4-week showings. ARTWORK
Less is more, much more when using outdoor advertising to communicate a message. The most effective designs focus on a single idea. An advertiser should consider the most important product benefit to communicate and express that message to consumers. PRODUCTION Poster production normally requires two weeks from receipt of finished approved art
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