Durden Outdoor

Written by Bill Durden

Tuesday, 28 July 2009

Next time your driving around the Wiregrass take notice at all the different license plates you see traveling through your town. If you really pay attention I promise you will be AMAZED!
If you live in BARBOUR, HENRY or HOUSTON on 431 I swear 50% of the tags on the road are from GEORGIA.

During my weekend scavenge around Dothan I noticed multiple Michigan, Louisiana, Texas, Florida, Georgia & Tennessee tags; not to mention all of the "non-local" AL tags. None of the Wiregrass counties are "major" tourist destination cities...oh but FLORDIA is! It's just hard to imagine how much impact these travelers have on our everyday economy. Mid Eastern state tourists use US Hwy 231(which runs from Chicago to Miami) as a quick route FLORIDA. While a large percentage of Georgia traffic utilizes US Hwy 431 from 285 as a quick route to & from the beaches. All of this traffic is a plus for local economy as they spend money when driving & staying in the Wiregrass. This high volume of through traffic is the only reason that we can enjoy a good ole CRACKER BARREL breakfast in Dothan. This was the companies 1st restaurant site to be built on an OFF interstate location.

Hopefully once the long awaited COUNTRY CROSSINGS DEVELOPMENT we'll become a destination thus bringing more people from all over the country to visit the Wiregrass.

If your company is looking to increase it's exposure to this traffic please see our products page .

Crossroads Community Church

Written by Administrator

Wednesday, 24 June 2009

PROBLEM:

Crossroad Community Church, a young, Christian ministry based in Enterprise, Alabama, was looking for a way to grow their local congregation. A very tech oriented church, Crossroads Community was already utilizing a variety of online media including blogs, twitter, and facebook groups to reach out to potential members. Additionally, any message would serve as a general greeting to the Enterprise community.

SOLUTION:

After meeting with Durden Outdoor's Marketing Team to discuss the goals of the message, a campaign was created that would utilize the new Durden Digital Network in Enterprise as well a traditional bulletin targeting Ft. Rucker. Crossroads felt that the Digital Network really synchronized with their previous methods of engaging their community and quickly offered a blog article asking for suggestions for their first appearance on the Durden Outdoor Digital Cube. The results were immediate. The chatter generated on the blog was a fervent back and forth debate over the possibilities of a digital slogan that built up a fever pitch of internal anticipation. The Outdoor Campaign helped to grow a small church community into a fully branded institution.

Dothan Voice

Written by Administrator

Wednesday, 24 June 2009

PROBLEM:

A burgeoning local web community needed a unique way to increase awareness and drive new membership. As a new social networking website, DothanVoice.com wanted to attract Dothan residents that were looking for a unique way to connect with friends online. The concern was insuring the ability to reach potential users that were not already online and to offer them an alternative way to make connections and build relationships online and close to home.

SOLUTION:

Durden Outdoor Display's award winning Image Department worked closely with DothanVoice.com to create a Rotary Poster Campaign that would saturate the Dothan market over the course of 12 weeks. The Image Department created a look geared towards turning heads and generating a brand awareness that was intended to increase web traffic and new user profiles. The results were clear. DothanVoice.com saw a 55% increase in membership compared to the previous three months prior to the Rotary Poster Campaign. Based on a new member poll, over 90% of the new members were generated from the billboard campaign. DothanVoice.com also saw a staggering 62% increase in web traffic as compared to the months prior to working with Durden's Image Department.

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