June 17, 2011

Ameri-Tech Rooter is an expert in drain cleaning, septic systems, and other plumbing needs.  When they needed a marketing professional to help get their brand in front of a large number of people they turned to Dothan area marketing professionals at Durden Outdoor.  The first ads are placed on the downtown Dothan Justice Park digital…

June 17, 2011

Dancing with the Stars Dothan Style is one example of an event utilizing digital billboards for event promotion.  Dancing with the Stars Dothan Style is held at the Dothan Civic Center.  The 2011 event will be held on June 25 at 7:30 pm.  The custom graphic will display on Durden Outdoor's Justice Park Digital Display. …

June 17, 2011

The Ludlum and Gil Attorneys at Law billboard was a fun project to work on that allowed creative opportunity.  The only direction given from the client the need to target military people and their families.  The design process centered around a patriotic theme using red, white, blue, and a HUGE Eagle. The billboard features two…

June 14, 2011

QR Codes are finding their way onto many different forms of marketing.  Retail stores use them to allow smart phone users quick access to product information.  QR Codes are placed on business cards to speed up the process of sharing contact information.  A more recent trend is to place QR Codes on billboards and other…

June 14, 2011

The City of Enterprise choose a billboard design directing beach bound traffic to the fastest way to Florida beaches right through Enterprise, Alabama.  Every year millions of people from northern states make their way to Florida for fun in the sun through Georgia, Alabama, and Mississippi.  The large amount of transient traffic opens up opportunity…

June 14, 2011

The creative team at Durden Outdoor recently completed a new double truck ad for Dothan Magazine.  A double truck ad is a two page ad where the pages are facing each other.  A double truck ad allows for a lot of space to display your marketing message.  The new Durden ad features the FAMOUS tagline…

June 7, 2011

SEE FREE ALDOT MAP WITH TRAFFIC COUNT CLICK HERE What is the traffic count in front of your business or where you have your outdoor advertising placed? Location, location, location is something I have heard from business owners and other advertisers countless times over the years when referring to the potential for business success. Often…

April 28, 2011

Last night Alabama was forever changed by a horrific tornado and severe thunderstorms that devastated our beautiful state. Watching the videos, seeing the pictures, and reading stories of families effected by the storms in northern Alabama will forever change us all.  Many people lost their lives leaving behind grieving mothers, fathers, daughters, sons, friends, husbands,…

April 27, 2011

Digital Billboards are rapidly becoming the go to platform in outdoor advertising.  The first thought is digital billboards attract attention because they are bright displays rotating static image content to draw your eye to the display.  Digital Billboards have much more to offer with the ability to change out your message as often as needed. …