November 8, 2021

The pandemic has made a permanent shift in consumer behaviors, making it more critical than ever for companies to change how they plan and allocate their media. Out-of-Home, since its start, has always remained prevalent during our most challenging times in history. This medium offers massive reach and measurable solutions that help businesses connect with…

November 3, 2021

When it comes to Out-of-Home (OOH) advertising, location is perhaps one of the most important aspects to look at when deciding on a marketing strategy. In fact, 71% of people consciously look at billboards while driving. Highway 84 West at Ross Clark Circle continues to be one of the busiest intersections in the Wiregrass area.…

October 26, 2021

Out-of-Home continues to be the leader in the advertising industry. Billboards are a valuable piece of mass medium. As Digital Billboards continue to rapidly become the popular pick of outdoor advertising, it is important to make sure the Durden Digital Network presents the highest resolution possible for our customers. Digital billboards have a lot to…

October 15, 2021

Dothan's Highway 84 east corridor continues to build high-quality growth and development. With this growth comes increased local and thru traffic. It is no secret that Dothan is home to a huge medical community. Southeast Health is the largest employer in the Circle City and continues to expand their services every day. Highway 84 east…

October 15, 2021

There is no doubt that Social Media and Digital Out-Of-Home (DOOH) is an ideal pairing to create an interactive and engaging multi-channel campaign. Campaigns that use both social and OOH can expect to see an increase in mobile campaign's reach by 316%. DOOH and social media have many similarities, including their dynamic real-time content and…

October 5, 2021

Certain human emotions are universal. Humor is an essential tool that, when used correctly, can take your product, service, or brand further than using a cut and dry approach. A study from the Journal of Marketing found that when looking at the effects of humor in advertising, “humor is more likely to enhance recall, evaluation,…

September 27, 2021

Planning your marketing in advance is crucial this holiday season. In light of the COVID-19 pandemic in 2020, the holiday season looked very different from years past. Brands and retailers started to push holiday deals earlier than ever to discourage large crowds from coming to stores and mitigate supply chain concerns. Shoppers followed suit and…

September 16, 2021

With the summer heat still blazing on, many are traveling to Florida to get in their last few moments to soak up the sun. In fact, every year, over 90 million visitors travel to the Sunshine State, with an average increase of around 4% each year. Out-of-Home (OOH) offers the perfect opportunity to engage consumers…

September 13, 2021

The National Peanut Festival is back and is gearing up for the best year yet! After cancelling the festival in 2020 due to the pandemic, they are ready to celebrate their 77th year and welcome thousands of visitors from across the Wiregrass and beyond. Dothan is known as the “Peanut Capital of the World” and…